Wistech
Wistech
Wistech
Scaling a Homegrown Multi-Category Brand Across
Channels with Qallix
Scaling a Homegrown Multi-Category Brand Across Channels with Qallix
100+ Positive Client Reviews
Overview
Overview
Wistech is a homegrown Singaporean brand offering a
wide range of products across multiple verticals, including
medical-grade masks, home and living essentials,
kitchenware, baby care, toys, and more.
Wistech is a homegrown Singaporean brand offering a wide range of products across multiple verticals, including medical-grade masks, home and living essentials, kitchenware, baby care, toys, and more.
Wistech is a homegrown Singaporean brand offering a wide range of products across multiple verticals, including
medical-grade masks, home and living essentials, kitchenware, baby care, toys, and more.
As demand grew across both B2C and B2B channels, Wistech needed a trusted partner to manage its increasingly complex operations, from daily eCommerce fulfilment to retail dispatch and inventory alignment. With limited in-house capacity, the brand turned to Qallix to streamline its multichannel operations while maintaining steady year- round revenue.
Challenges
Challenges
Challenges
1
No Local Fulfilment
No local fulfilment partner to handle Singapore-based eCommerce and retail orders
2
Retail Dispatch Support
3
Live Selling Gap
4
No Ad Budget
1
No Local Fulfilment
No local fulfilment partner to handle Singapore-based eCommerce and retail orders
2
Retail Dispatch Support
3
Live Selling Gap
4
No Ad Budget
1
No Local Fulfilment
No local fulfilment partner to handle Singapore-based eCommerce and retail orders
2
Retail Dispatch Support
3
Live Selling Gap
4
No Ad Budget
Qallix Services Used
Qallix Services Used
Qallix Services Used
Qallix Storage & Fulfilment
End-to-end warehousing, order picking, packing, and same-day dispatch for Shopee, Lazada, TikTok, and Shopify. 99% fulfilment accuracy across all channels.
Qallix Storage & Fulfilment
End-to-end warehousing, order picking, packing, and same-day dispatch for Shopee, Lazada, TikTok, and Shopify. 99% fulfilment accuracy across all channels.
Qallix Storage & Fulfilment
End-to-end warehousing, order picking, packing, and same-day dispatch for Shopee, Lazada, TikTok, and Shopify. 99% fulfilment accuracy across all channels.
Qallix Multichannel Sync
Centralised management of listings, inventory, and order data across Shopee, Lazada, TikTok Shop, and Amazon, ensuring zero overselling and seamless stock updates.
Qallix Multichannel Sync
Centralised management of listings, inventory, and order data across Shopee, Lazada, TikTok Shop, and Amazon, ensuring zero overselling and seamless stock updates.
Qallix Multichannel Sync
Centralised management of listings, inventory, and order data across Shopee, Lazada, TikTok Shop, and Amazon, ensuring zero overselling and seamless stock updates.
Qallix Live Commerce
From livestream host coordination to bundled product set-ups and postshow ad retargeting, Qallix powers high-converting live selling campaigns. On-screen order capture via Meta and auto-comment checkout is currently in the pipeline.
Qallix Live Commerce
From livestream host coordination to bundled product set-ups and postshow ad retargeting, Qallix powers high-converting live selling campaigns. On-screen order capture via Meta and auto-comment checkout is currently in the pipeline.
Qallix Live Commerce
From livestream host coordination to bundled product set-ups and postshow ad retargeting, Qallix powers high-converting live selling campaigns. On-screen order capture via Meta and auto-comment checkout is currently in the pipeline.
B2B Sales Management
Manages bulk order fulfilment, invoicing, and delivery for corporate and institutional clients, integrated with daily operations.
B2B Sales Management
Manages bulk order fulfilment, invoicing, and delivery for corporate and institutional clients, integrated with daily operations.
B2B Sales Management
Manages bulk order fulfilment, invoicing, and delivery for corporate and institutional clients, integrated with daily operations.
eCommerce Campaign Management
eCommerce Campaign Management Handles voucher setup, campaign enrolment, and inventory coordination during major sale periods — ensuring Wistech stays competitive and campaign-ready.
eCommerce Campaign Management
eCommerce Campaign Management Handles voucher setup, campaign enrolment, and inventory coordination during major sale periods — ensuring Wistech stays competitive and campaign-ready.
eCommerce Campaign Management
eCommerce Campaign Management Handles voucher setup, campaign enrolment, and inventory coordination during major sale periods — ensuring Wistech stays competitive and campaign-ready.
Retail Expansion to BHG
Qallix successfully facilitated filabe's entry into BHG Singapore, providing full onboarding, logistics coordination, and promotional support for in-store presence.
Retail Expansion to BHG
Qallix successfully facilitated filabe's entry into BHG Singapore, providing full onboarding, logistics coordination, and promotional support for in-store presence.
Retail Expansion to BHG
Qallix successfully facilitated filabe's entry into BHG Singapore, providing full onboarding, logistics coordination, and promotional support for in-store presence.
Outcome | Powering Multi-Vertical Fulfilment and Retail Expansion in Singapore
Outcome I Powering eCommerce Success in Singapore
Outcome I Powering eCommerce Success in Singapore
In just a few months, Qallix helped Wistech, a leading multi-category Singapore brand, scale its fulfilment operations, manage complex eCommerce workflows, and expand into major retail outlets — all while maintaining strong revenue performance and lean internal operations.
By managing storage, packing, and last-mile fulfilment across Shopee, Lazada, TikTok Shop, FairPrice Marketplace and Shopify, Qallix ensured accurate, fast, and consistent delivery across thousands of monthly orders. The Qallix system also supported Wistech’s B2B sales, handling invoicing, bulk orders, and scheduleddeliveries for institutional clients with the same reliability as B2C orders.
Qallix played a key role in Wistech’s offline retail expansion, coordinating product dispatch and restocking for BHG Singapore and Eccellente by Hao Mart. From inventory readiness to delivery timelines, Qallix enabled Wistech to scale into physical retail channels without requiring additional internal teams or infrastructure.
Behind the scenes, Qallix also supported eCommerce campaign execution, managing campaign enrolment, voucher set-ups, and marketplace alignment to ensure Wistech stayed competitive during key online sale periods.
Through this partnership, Wistech maintained over $500,000 in annual revenue, spanning everyday essentials, home and living, baby care, medical supplies, and more, without needing to build in-house logistics, eCommerce ops, or retail teams.
As Qallix continues to enhance its fulfilment and retail infrastructure, it remains committed to helping multi-vertical brands like Wistech sell faster, scale smarter, and stay lean across both online and offline retail.
In just a few months, Qallix transformed Filabé of Switzerland (Asia)'s online presence and retail reach in Singapore. What began as a modest digital footprint with $3,000 in total sales over three months quickly evolved into a streamlined, scalable operation generating over $30,000 in the following quarter. By managing everything from order fulfilment to live selling, Qallix enabled the brand to grow rapidly without building an internal team.
Through centralised order handling and real-time inventory sync across Shopee, Lazada, Amazon and TikTok Shop, Filabé established a reliable and consistent customer experience. Live selling campaigns fully executed by Qallix became a core driver of conversions, contributing up to 80 percent of monthly revenue. Each campaign was paired with strategic product bundling, promotional coordination, and post-stream content repurposing to maximise visibility.
Beyond digital growth, Qallix also supported Filabé's retail expansion into BHG Singapore, one of the country's leading department stores. From stock preparation to store onboarding, Qallix facilitated the offline transition with precision and reliability, providing the same operational excellence that powered their online performance.
By acting as a single partner across fulfilment, website management, marketplace operations, and KOL coordination, Qallix eliminated the need for internal eCommerce staffing, allowing the brand to scale efficiently and focus on what mattered most: delivering premium skincare experiences to Singaporean consumers.
As Qallix continues to build and improve its infrastructure, its mission remains clear, to be the behind-the-scenes engine that empowers brands to grow confidently, launch faster, and operate without friction in today's omnichannel commerce environment.
"With Qallix, we scaled across platforms and retail without hiring more. They manage it all, so we can focus on growing."
"With Qallix, we scaled across platforms and retail without hiring more. They manage it all, so we can focus on growing."
"With Qallix, we scaled across platforms and retail without hiring more. They manage it all, so we can focus on growing."
Director of Wistech Singapore
Director of Wistech Singapore
Director of Wistech Singapore
Ready to Transform the Way You Manage Your eCommerce Business?
Streamline your eCommerce operations and take control of your order management with Qallix
Ready to Transform the Way You Manage Your eCommerce Business?
Streamline your eCommerce operations and take control of your order management with Qallix
Ready to Transform the Way You Manage Your eCommerce Business?
Streamline your eCommerce operations and take control of your order management with Qallix