Link building is one of the most effective off-page SEO tactics, and for eCommerce brands, it's a powerful way to boost visibility, authority, and organic search rankings. In this guide, you'll learn actionable link building strategies tailored specifically for online stores.

🧠 Why Link Building Matters for eCommerce

Search engines like Google consider backlinks as votes of confidence. The more high-quality websites linking back to your store, the more likely you are to rank higher in search results.

Benefits of Link Building:

• Increased domain authority

• Higher keyword rankings

• More referral traffic

• Better trust and credibility

📋 Strategy 1: Create Link-Worthy Content

The foundation of any link building campaign is content that others actually want to link to.

Examples of Link-Worthy Content:

• Ultimate buying guides (e.g., "The Ultimate Guide to Hiking Gear")

• Product comparison posts

• Infographics and original statistics

• Expert roundups and interviews

Promote this content using outreach to bloggers, journalists, and influencers in your niche.

✅ Tool Tip: Use BuzzSumo to find popular content ideas and potential linkers.

🤝 Strategy 2: Partner with Influencers

Influencers and bloggers often have high domain authority and large followings. A collaboration can yield valuable backlinks.

How to Do It:

• Offer them free products in exchange for a review

• Run joint giveaways

• Create co-branded content

✅ Platform to Use: Influencity to discover relevant influencers in your industry.

📝 Strategy 3: Guest Posting

Publishing articles on relevant blogs is a classic but effective way to get backlinks.

Steps to Take:

• Identify high-authority blogs in your niche

• Pitch valuable, non-promotional content

• Include a contextual backlink in your bio or content body

✅ Tool: Use Hunter.io to find contact emails for outreach.

🏆 Strategy 4: Get Listed in Resource Pages

Many websites maintain "best of" lists or resource pages where you can get your site featured.

Where to Look:

• Local directories

• Niche product roundups ("Top 10 Vegan Beauty Brands")

• Gift guides

• Coupon and deal sites

✅ Bonus: Submit your store to Startup directories to get easy backlinks.

💬 Strategy 5: Leverage Customer Reviews

Review websites and aggregators often allow you to list your business and link back to your site.

Sites to Target:

• Trustpilot

• Sitejabber

• Product Hunt

Ask satisfied customers to leave a review and share your link.

🕵️ Strategy 6: Spy on Your Competitors

Find out where your competitors are getting their backlinks and replicate or improve upon them.

Tools to Use:

• Ahrefs

• SEMrush

• Ubersuggest

Look for:

• Guest posts

• Business directories

• Media mentions

🧩 Strategy 7: Run Contests or Giveaways

Contests are link magnets. Participants, bloggers, and niche sites love to share and link to giveaways.

Tips for Maximum Impact:

• Offer a high-value prize

• Partner with influencers

• Create a landing page for the contest and encourage shares

✅ Platform: Rafflecopter to manage your giveaway easily.

📰 Strategy 8: Get PR Mentions

Being featured in media articles and press releases can bring you powerful backlinks from high-authority news outlets.

How to Get PR Links:

• Use Help a Reporter Out (HARO)

• Pitch your brand story to local media

• Share unique insights or original research

✅ Alternative Tool: Qwoted for expert quotes.

🔁 Strategy 9: Broken Link Building

Find broken links on websites in your niche and offer your content as a replacement.

Steps to Follow:

• Use Check My Links to scan for broken links

• Reach out to the webmaster

• Suggest your relevant content as a fix

📍 Strategy 10: Local SEO Link Building

If you serve specific areas or ship to certain regions, local SEO backlinks can help.

Sources:

• Local news sites

• Community blogs

• Chamber of commerce websites

✅ Bonus: Add your business to Google Business Profile

🌟 Unveiling the Benefits of Link Building for eCommerce

1. Elevated Domain Authority - Backlinks from credible sources elevate your store’s trust level in the eyes of search engines.

2. Enhanced Keyword Rankings - Targeted efforts can significantly improve your positioning in search engine results pages (SERPs).

3. Increased Referral Traffic - Quality backlinks serve as pathways to draw a new, relevant audience directly to your store.

4. Improved Credibility and Trust - Visibility on legitimate platforms increases consumer trust in your brand.

📈 Strategy 1: Focused Content Creation for Link Worthiness

Creating valuable, shareable content is your gateway to earning organic backlinks.

• Types of Content to Consider:

• In-depth guides (e.g., "The Ultimate Guide to Eco-friendly Fashion")

  • Comparative analyses between products

  • Engaging infographics backed by original data

  • Thought-leader interviews and expert roundups

• Promotion Methods:

• Targeted outreach to niche-specific bloggers and journalists.

  • Collaboration with influencers to magnify reach.

🔗 Recommended Tool: BuzzSumo for idea generation and outreach identification.

🤝 Strategy 2: Influencer Partnerships

Collaborating with influencers introduces your products to broad audiences and generates high-quality backlinks.

• Partnership Approaches:

• Exchange products for authentic reviews and social mentions.

  • Jointly host giveaways and contests.

  • Produce co-branded content for dual benefits.

🔗 Recommended Platform: Influencity for discovering niche-relevant influencers.

📝 Strategy 3: Guest Posting

Guest blogging on authoritative sites remains an effective method for backlink acquisition.

• Steps to Implement:

• Research and pinpoint prominent blogs within your industry.

  • Pitch valuable, informative articles without overt promotion.

  • Seamlessly incorporate backlinks within context or author bios.

🔗 Suggested Tool: Hunter.io for email prospecting and outreach.

🏆 Strategy 4: Inclusion in Resource Pages

Resource pages act as curated lists where your site can gain feature placements.

• Opportunities for Inclusion:

• Local and niche directories

  • Thematic product roundups like “Top Sustainable Startups”

  • Seasonal gift guides and deal aggregators

🔗 Bonus Strategy: Submit to startup directories for straightforward backlinks.

💬 Strategy 5: Harnessing Customer Reviews

Customer reviews on aggregator sites can bolster your backlink profile.

• Sites to Aim for:

• Trustpilot

  • Sitejabber

  • Product Hunt

Encourage satisfied customers to share experiences and backlink to your site.

🕵️ Strategy 6: Competitor Backlink Analysis

Investigate competitors to identify potential backlink sources and improve your link-building strategy.

• Tools for Competitor Analysis:

• Ahrefs

  • SEMrush

  • Ubersuggest

• Backlink Opportunities:

• Guest articles

  • Business directories

  • Media features

🧩 Strategy 7: Create High-engagement Contests or Giveaways

Effective contests are potent link-attracting tools that entice broad participation.

• Execution Tips:

• Offer significant prizes.

  • Partner with influencers for additional reach.

  • Design a dedicated landing page for contest information and shared links.

🔗 Tool for Management: Rafflecopter for seamless giveaway administration.

📰 Strategy 8: Securing PR Mentions

Appearances in media and press releases can fetch influential backlinks from reputable news sources.

• How to Initiate:

• Utilize Help a Reporter Out (HARO) for reporter interaction.

  • Pitch compelling brand narratives to local news outlets.

🔗 Alternative PR Tool: Qwoted for expert contributions.

🔁 Strategy 9: Deploy Broken Link Building

Offer your content as a replacement for broken links in your niche, creating a win-win scenario for webmasters and your SEO.

• Steps to Implement:

• Use Check My Links to detect broken links on relevant pages.

  • Propose your relevant, high-quality content as a replacement.

📍 Strategy 10: Leverage Local SEO Backlinks

For geographic-based services or businesses, local backlinks can provide a ranking edge.

• Source Examples:

• Local news websites

  • Community-oriented blogs

  • Chamber of commerce listings

🔗 Bonus: Optimize your visibility on Google Business Profile.

📈 Final Thoughts: Link Building Is Long-Term

Effective link building for eCommerce isn't about quick wins. It's about consistently creating value, building relationships, and promoting your store.

➡️ Tool: Moz Link Explorer

➡️ Guide: Backlinko's Link Building Guide