Oct 28, 2024
|
5
min read
Link building is one of the most effective off-page SEO tactics, and for eCommerce brands, it's a powerful way to boost visibility, authority, and organic search rankings. In this guide, you'll learn actionable link building strategies tailored specifically for online stores.
🧠 Why Link Building Matters for eCommerce
Search engines like Google consider backlinks as votes of confidence. The more high-quality websites linking back to your store, the more likely you are to rank higher in search results.
Benefits of Link Building:
Increased domain authority
Higher keyword rankings
More referral traffic
Better trust and credibility
📋 Strategy 1: Create Link-Worthy Content
The foundation of any link building campaign is content that others actually want to link to.
Examples of Link-Worthy Content:
Ultimate buying guides (e.g., "The Ultimate Guide to Hiking Gear")
Product comparison posts
Infographics and original statistics
Expert roundups and interviews
Promote this content using outreach to bloggers, journalists, and influencers in your niche.
✅ Tool Tip: Use BuzzSumo to find popular content ideas and potential linkers.
🤝 Strategy 2: Partner with Influencers
Influencers and bloggers often have high domain authority and large followings. A collaboration can yield valuable backlinks.
How to Do It:
Offer them free products in exchange for a review
Run joint giveaways
Create co-branded content
✅ Platform to Use: Influencity to discover relevant influencers in your industry.
📝 Strategy 3: Guest Posting
Publishing articles on relevant blogs is a classic but effective way to get backlinks.
Steps to Take:
Identify high-authority blogs in your niche
Pitch valuable, non-promotional content
Include a contextual backlink in your bio or content body
✅ Tool: Use Hunter.io to find contact emails for outreach.
🏆 Strategy 4: Get Listed in Resource Pages
Many websites maintain "best of" lists or resource pages where you can get your site featured.
Where to Look:
Local directories
Niche product roundups ("Top 10 Vegan Beauty Brands")
Gift guides
Coupon and deal sites
✅ Bonus: Submit your store to Startup directories to get easy backlinks.
💬 Strategy 5: Leverage Customer Reviews
Review websites and aggregators often allow you to list your business and link back to your site.
Sites to Target:
Ask satisfied customers to leave a review and share your link.
🕵️ Strategy 6: Spy on Your Competitors
Find out where your competitors are getting their backlinks and replicate or improve upon them.
Tools to Use:
Look for:
Guest posts
Business directories
Media mentions
🧩 Strategy 7: Run Contests or Giveaways
Contests are link magnets. Participants, bloggers, and niche sites love to share and link to giveaways.
Tips for Maximum Impact:
Offer a high-value prize
Partner with influencers
Create a landing page for the contest and encourage shares
✅ Platform: Rafflecopter to manage your giveaway easily.
📰 Strategy 8: Get PR Mentions
Being featured in media articles and press releases can bring you powerful backlinks from high-authority news outlets.
How to Get PR Links:
Pitch your brand story to local media
Share unique insights or original research
✅ Alternative Tool: Qwoted for expert quotes.
🔁 Strategy 9: Broken Link Building
Find broken links on websites in your niche and offer your content as a replacement.
Steps to Follow:
Use Check My Links to scan for broken links
Reach out to the webmaster
Suggest your relevant content as a fix
📍 Strategy 10: Local SEO Link Building
If you serve specific areas or ship to certain regions, local SEO backlinks can help.
Sources:
Local news sites
Community blogs
Chamber of commerce websites
✅ Bonus: Add your business to Google Business Profile
🌟 Unveiling the Benefits of Link Building for eCommerce
Elevated Domain Authority - Backlinks from credible sources elevate your store’s trust level in the eyes of search engines.
Enhanced Keyword Rankings - Targeted efforts can significantly improve your positioning in search engine results pages (SERPs).
Increased Referral Traffic - Quality backlinks serve as pathways to draw a new, relevant audience directly to your store.
Improved Credibility and Trust - Visibility on legitimate platforms increases consumer trust in your brand.
📈 Strategy 1: Focused Content Creation for Link Worthiness
Creating valuable, shareable content is your gateway to earning organic backlinks.
Types of Content to Consider:
In-depth guides (e.g., "The Ultimate Guide to Eco-friendly Fashion")
Comparative analyses between products
Engaging infographics backed by original data
Thought-leader interviews and expert roundups
Promotion Methods:
Targeted outreach to niche-specific bloggers and journalists.
Collaboration with influencers to magnify reach.
🔗 Recommended Tool: BuzzSumo for idea generation and outreach identification.
🤝 Strategy 2: Influencer Partnerships
Collaborating with influencers introduces your products to broad audiences and generates high-quality backlinks.
Partnership Approaches:
Exchange products for authentic reviews and social mentions.
Jointly host giveaways and contests.
Produce co-branded content for dual benefits.
🔗 Recommended Platform: Influencity for discovering niche-relevant influencers.
📝 Strategy 3: Guest Posting
Guest blogging on authoritative sites remains an effective method for backlink acquisition.
Steps to Implement:
Research and pinpoint prominent blogs within your industry.
Pitch valuable, informative articles without overt promotion.
Seamlessly incorporate backlinks within context or author bios.
🔗 Suggested Tool: Hunter.io for email prospecting and outreach.
🏆 Strategy 4: Inclusion in Resource Pages
Resource pages act as curated lists where your site can gain feature placements.
Opportunities for Inclusion:
Local and niche directories
Thematic product roundups like “Top Sustainable Startups”
Seasonal gift guides and deal aggregators
🔗 Bonus Strategy: Submit to startup directories for straightforward backlinks.
💬 Strategy 5: Harnessing Customer Reviews
Customer reviews on aggregator sites can bolster your backlink profile.
Sites to Aim for:
Encourage satisfied customers to share experiences and backlink to your site.
🕵️ Strategy 6: Competitor Backlink Analysis
Investigate competitors to identify potential backlink sources and improve your link-building strategy.
Tools for Competitor Analysis:
Backlink Opportunities:
Guest articles
Business directories
Media features
🧩 Strategy 7: Create High-engagement Contests or Giveaways
Effective contests are potent link-attracting tools that entice broad participation.
Execution Tips:
Offer significant prizes.
Partner with influencers for additional reach.
Design a dedicated landing page for contest information and shared links.
🔗 Tool for Management: Rafflecopter for seamless giveaway administration.
📰 Strategy 8: Securing PR Mentions
Appearances in media and press releases can fetch influential backlinks from reputable news sources.
How to Initiate:
Utilize Help a Reporter Out (HARO) for reporter interaction.
Pitch compelling brand narratives to local news outlets.
🔗 Alternative PR Tool: Qwoted for expert contributions.
🔁 Strategy 9: Deploy Broken Link Building
Offer your content as a replacement for broken links in your niche, creating a win-win scenario for webmasters and your SEO.
Steps to Implement:
Use Check My Links to detect broken links on relevant pages.
Propose your relevant, high-quality content as a replacement.
📍 Strategy 10: Leverage Local SEO Backlinks
For geographic-based services or businesses, local backlinks can provide a ranking edge.
Source Examples:
Local news websites
Community-oriented blogs
Chamber of commerce listings
🔗 Bonus: Optimize your visibility on Google Business Profile.
📈 Final Thoughts: Link Building Is Long-Term
Effective link building for eCommerce isn't about quick wins. It's about consistently creating value, building relationships, and promoting your store.
➡️ Tool: Moz Link Explorer
➡️ Guide: Backlinko's Link Building Guide
